fullthrottle.ai is an end-to-end, first-party data-powered technology company that helps marketers identify, curate, and target audiences. They are helping bank and credit union marketers identify and resolve website visitors into first-party addressable households of real, in-market leads — without relying on cookies, IP addresses, or mobile identifiers. Once identified, fullthrottle.ai helps deploy omnichannel marketing to immerse these identified households with targeted marketing campaigns.

In a recent Advertising Week article, their Chief Product Officer explained:

Brands must move on from third-party data sources and focus instead on a more reliable supplier: their own first-party resources. By becoming data farmers instead of scavengers, brands can keep and maintain useful data resources while at the same time constantly generating new information to bolster their campaigns.
Businesses that invest in their first-party data — in the tools and infrastructure needed to collect, store, and analyze that data — will achieve a state of data independence and be able to survive any new policies or changes to the AdTech landscape.

We first met fullthrottle.ai through Craig Young, their Regional Vice President. He has a combination of 20+ years of advertising experience in advertising agencies, corporate communications, print media, online and television. Connect with Craig to learn how fullthrottle.ai’s patented technology can help you optimize your current marketing efforts.

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Contact: Craig Young

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Founded in March 2020, Data Driven Partners is a software technology company based in central Arkansas. I met the company’s founders at Arkansas Bankers Association’s 2023 Annual Convention last month. The company is Woman- and Veteran-owned and they know that accessing and understanding data is key to forming business strategy and building relationships.

Being answer seekers and solutions finders, they have developed a one-of-a-kind relationship-based platform that helps financial institutions search relevant data, identify sales opportunities and improve efficiencies for leaders, lenders, and compliance officers.

Data Driven Partners’ flagship product, Lending Leads, connects the dots between loan officers, borrowers and lenders. This cloud-based, user-friendly platform provides competitive intelligence and is designed to improve efficiencies for leadership, commercial and residential lenders, compliance officers and business development professionals. On the market since March 2021, Lending Leads is being used by 16 Arkansas-chartered financial institutions, and is now available in markets throughout the United States.

They have also created BALLIT to equip state bank association leaders with an easy way to identify banks by size, geography, and political boundaries to coordinate lobbying efforts with their membership. When bills are on the floor and outreach is needed, BALLIT can quickly identify financial institutions and politicians who should be talking.