market insights is a consulting firm specializing in the development of data-driven strategies that help community banks and credit unions navigate change and find new ways to grow.

since 1993, we have brought customized data analysis, insights, and industry expertise to clients throughout the United States, to help them clarify choices and commit to decisive action.

our approach

No two challenges are the same in today’s fast-changing financial landscape. While trends may affect many, we know the most significant opportunities are those unique to your market and organization. That’s why we focus on creating customized strategies designed to meet your specific needs—always accompanied by clear, actionable recommendations to help you move forward with confidence.

why market insights? 

With countless consulting firms out there, why partner with Market Insights? Here’s what sets us apart:

  • tailored solutions: We don’t do boilerplate. Every recommendation is built from your unique data, challenges, and goals.

  • true independence: As a consultant-owned firm, we deliver unbiased advice free from vendor influence.

  • deep expertise: Our experienced team combines robust research, broad analysis, and clear communication to deliver insights that matter.

  • candid advice: Growth often requires confronting hard truths. We deliver candid, constructive advice with empathy and professionalism, empowering you to make informed decisions and achieve measurable success.

our creative and entrepreneurial leadership team
has the expertise and commitment to help you succeed.
we are dedicated to helping you grow.

 

Joe Sullivan
President & CEO

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Jim Perry
Senior Strategist

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