MARKET PRIORITIZATION

Market Prioritization is an analysis of a defined geographic area using specific screening criteria (i.e. demographic, product, competitive, etc.), which you believe best fit with your institution's goals.  We retrieve data for the defined geography (i.e. zip code, county, metro area, state, etc.), run our analysis and outline a prioritized list of communities best suited for your particular objective. 

Whether you are looking to make an acquisition, start a loan office, or better target your services to the right audience/geography, the Market Prioritization is a low cost and effective method of pinpointing and prioritizing your best opportunities for acquisition or growth, viability and ranking of your current markets, capital investment and delivery transformation priorities. To learn more, contact us.

BRANCH OPTIMIZATION

The right-sizing of branch networks has become critical to achieving branch channel efficiency and effectiveness. Our comprehensive branch- specific analysis will describe the segmented profile of your current and potential customer; and delineate growth potential (i.e. deposits, investments, loans, etc.) per branch.

This comprehensive assessment and analysis of branch performance, market potential and growth metrics involves data analysis, branch visits, a review of pertinent operational and customer data, and forecasting the 5-year balance sheet growth (or projected decline) for each location. We will make recommendations for optimizing all channels and including the prioritization of branch consolidation or closure and branch transformation. To learn more, contact us.

MARKET PROFILING

Market profiling includes a site-specific summary of each defined market area with an assessment of opportunities available in each market.  This will include insights about the market's demographic profile, business profile, market level segmentation, product behaviors, financial propensity and a competitive analysis. To learn more, contact us.

TARGETING STUDY

We work with your team to define your business objectives and provide you with detailed insights on a set number of markets.  Similar to our Market Profiling, this service includes insights about the market's demographic profile, business profile, market level segmentation, product behaviors, financial propensity and a competitive analysis; along with an assessment of opportunities available in each market. To learn more, contact us.

segmentation snapshot

Segmentation is the process of grouping members of a large group into smaller groups based on shared characteristics and similar product or service needs. While geographic and demographic segmentation is often used in bank marketing, more detailed segmentation is required to ensure successful targeting.

We utilize a household level segmentation system to prepare a snapshot of your customer and market households. The snapshot includes an analysis of market segment growth opportunities and a review of dominant segment characteristics and product-specific behaviors.  To learn more, contact us.

PRODUCT GAP ANALYSIS

With markets and customer preferences changing so rapidly, gaps in product or service offerings can periodically occur.

Market Insights' Product Gap Analysis will evaluate your current suite of products against both competitor product offerings and product-specific market level propensity for product demand and usage in order to make recommendations for product/service additions or deletions.

To learn more, contact us.

CULTURE Analysis

Culture is never static; it evolves over time - and can often fall out of alignment with strategic goals. As companies navigate through major changes (e.g. digital transformation, acquisition, change in leadership, etc.) it is especially crucial to shape the culture that you need in order to be successful. 

Market Insights has a distinctive methodology for assessing your current situation and making recommendations that will shape an agile, sustainable culture. We support your organization with the availability of customized training and follow-up.

To learn more, contact us.

STRATEGIC PLANNING

Our strategic planning process is uncompromising in its emphasis on clear choices, measurable action and accountability. We take time with your planning session participants to gather the best of their perspectives, ideas and concerns in a way that builds consensus and cultivates a sense of ownership.

The result: a strategy that translates intangible goals into specific actions - a plan that can adjust to the ever-shifting realities of today's marketplace. To learn more, contact us.