4th Quarter 2024 Spotlight - forbinfi

This quarter, we are excited to introduce you to forbinfi, an Iowa-based full service web development, marketing and IT agency exclusively serving the financial sector. By partnering with over 100 financial institutions coast to coast, forbinfi has established itself as an expert in the ever-evolving online space for community banks and credit unions.

“Building secure, compliant and custom websites is our specialty. Our relationships with the financial institutions we serve and the solutions we offer are of the utmost importance - which is why our proprietary CMS is built for banks, leveraging feedback directly from the financial institutions we partner with.” - Bailey Ronnebaum, Business Development Manager

forbinfi websites offer unique content, custom design, a user-friendly CMS, secure hosting, compliant standards, analytics, third party integration, lead generation forms and more - all with a dedicated team during the site build and an account manager once launched for continuous touch bases.

But they don’t stop at websites, forbinfi also provides a suite of services designed to support the unique needs of financial institutions. From digital and print marketing to branding solutions and IT support, their team of experts is equipped to handle all your needs in-house, no matter the scale.

At forbinfi, they understand the unique challenges faced by financial institutions and are dedicated to helping you grow your online presence, create impactful marketing campaigns, and maintain robust security and compliance standards. Whether you need a new website, a comprehensive marketing strategy, logo designs, rebranding or IT solutions, they are here to help you succeed in an increasingly digital world.

Learn more: Website

Contact: Bailey Ronnebaum

3rd Quarter 2023 Spotlight - fullthrottle.ai

fullthrottle.ai is an end-to-end, first-party data-powered technology company that helps marketers identify, curate, and target audiences. They are helping bank and credit union marketers identify and resolve website visitors into first-party addressable households of real, in-market leads — without relying on cookies, IP addresses, or mobile identifiers. Once identified, fullthrottle.ai helps deploy omnichannel marketing to immerse these identified households with targeted marketing campaigns.

In a recent Advertising Week article, their Chief Product Officer explained:

Brands must move on from third-party data sources and focus instead on a more reliable supplier: their own first-party resources. By becoming data farmers instead of scavengers, brands can keep and maintain useful data resources while at the same time constantly generating new information to bolster their campaigns.

Businesses that invest in their first-party data — in the tools and infrastructure needed to collect, store, and analyze that data — will achieve a state of data independence and be able to survive any new policies or changes to the AdTech landscape.

We first met fullthrottle.ai through Craig Young, their Regional Vice President. He has a combination of 20+ years of advertising experience in advertising agencies, corporate communications, print media, online and television. Connect with Craig to learn how fullthrottle.ai’s patented technology can help you optimize your current marketing efforts.

Learn more: Website
Contact: Craig Young

Book a meeting with Craig

2nd Quarter 2023 Spotlight - Data Driven Partners

Founded in March 2020, Data Driven Partners is a software technology company based in central Arkansas. I met the company’s founders at Arkansas Bankers Association’s 2023 Annual Convention last month. The company is Woman- and Veteran-owned and they know that accessing and understanding data is key to forming business strategy and building relationships.

Being answer seekers and solutions finders, they have developed a one-of-a-kind relationship-based platform that helps financial institutions search relevant data, identify sales opportunities and improve efficiencies for leaders, lenders, and compliance officers.

Data Driven Partners’ flagship product, Lending Leads, connects the dots between loan officers, borrowers and lenders. This cloud-based, user-friendly platform provides competitive intelligence and is designed to improve efficiencies for leadership, commercial and residential lenders, compliance officers and business development professionals. On the market since March 2021, Lending Leads is being used by 16 Arkansas-chartered financial institutions, and is now available in markets throughout the United States.

They have also created BALLIT to equip state bank association leaders with an easy way to identify banks by size, geography, and political boundaries to coordinate lobbying efforts with their membership. When bills are on the floor and outreach is needed, BALLIT can quickly identify financial institutions and politicians who should be talking.

Learn more: Website
Contact: Mallory Van Dover

Schedule a demo on Lending Leads or BALLIT

3rd Quarter 2022 Spotlight - Sundin Marketing

Sundin Marketing, led by Kristen Sundin Brandt, is a full-service marketing and advertising agency helping businesses achieve success by putting ideas into action. What started as an agency that specialized in financial services marketing has become the creative home for a range of small businesses.

With four decades of experience working for large and small financial institutions, credit unions, insurance and mortgage companies, you can count on Sundin Marketing and their full range of services to help you boost business, ROI, and loyalty.

Learn More: Website
Contact: Kristin Sundin Brandt