recent Blog Posts

COMMON GOOD BANKS: RADICAL BANKING DOESN'T NEED TO BE FLASHY
June 11, 2009
When we hear the words radical and banking used together, many of us think first about the latest and greatest flashy technology.  Applying for accounts online, depositing checks remotely, and doing business with online-only banks are examples that come to mind.  But as an article in this month’s issue of Yes! Magazine points out, radical banking doesn’t necessarily need to be flashy or involve technology.  MORE

INSTITUTIONS REBRANDING IN AN EFFORT TO CHANGE PERCEPTIONS
June 9, 2009
The Business section of today’s New York Times features the article: “In Ads, Banks Try the Warm, Cozy Approach.”  While the title refers to advertisements, the article really addresses the issue of brand – specifically, the fact that some institutions are rebranding themselves in an effort to change negative perceptions.   MORE

GROWTH OPPORTUNITIES ABOUND, BUT IRRELEVANT, UNDIFFERENTIATED MESSAGES WON'T GET THE JOB DONE
May 21 , 2009
Earlier this week, the Credit Union Journal published the article “Growth Opportunities Abound, But Old, Weak Messages Won’t Get the Job Done.” At first read, I agreed with the headline, then I started thinking more about it. Today’s marketplace is full of opportunity.  For many, the challenge is recognizing those opportunities.  For others, the challenge is figuring out how to take advantage of them.  Still, the greatest challenge may be the fact that many executives and marketers don’t recognize that their messages are old and weak. MORE

A GRASSROOTS APPROACH TO MARKETING
Aril 30, 2009
After talking about guerrilla marketing in my last post, I was encouraged to see an article about grassroots marketing in Tuesday’s American Banker.  While the terms guerrilla and grassrootsare often times used interchangeably and are considered the same by some, the article got me thinking about my perceived differences between the two.  MORE

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