A Lesson Learned from a Risk-Taker

by Joe Sullivan October 6, 2011

This is obviously a day to think about, write about and blog about Steve Jobs and his amazing contributions to who we are as people, consumers, and business people. I have certainly read many stories over the last 24 hours about Mr. Jobs, but the one that has most impacted me was the story about [...]

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Do What You Love

by Jim Perry October 5, 2011

The death of Apple Inc. former Chairman and CEO Steve Jobs will inspire thousands of news stories and blog posts and commentary.  For me, these 7 secrets from this guru of innovation sum it up nicely: Do what you love Put a dent in the universe – have a big vision Kick-start your brain–use creativity and have [...]

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Marketing Messages That Miss

by Jim Perry September 29, 2011

Yesterday I was walking through a neighborhood in Chicago and noticed this ad for Fifth Third Bank.  As I posted on Twitter, you’d think that a bank this size could come up with a more compelling, relevant marketing message.  It is a nice sentiment.  The intent of the message seems safe enough…but is anyone likely [...]

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What else can you say about change?

by Joe Sullivan September 26, 2011

It is hard to write about the topic of change without using a cliché or two – especially these days. Think about it. We’re reminded about the constancy of change practically every time we listen to the news, open our email or walk into our place of business. The only constant is, afterall…change. But how [...]

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Reinvention vs. Repositioning

by bradywalen August 11, 2011

Reinvention. It’s a theme we’re hearing a lot about lately in the financial services industry.  Earlier this year, ABA Banking Journal published an article asking the question, Time to Reinvent the Community Bank? BAI recently used the word to describe the future of branches.  It’s a theme that will be emphasized at this year’s ABA [...]

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Using Location Data to Inform Targeted Marketing Efforts

by bradywalen August 10, 2011

As markets become more competitive and consumer behaviors continue to evolve, good marketers in the financial services industry are recognizing the opportunities made available in moving away from a generalized approach to marketing, and instead, adopting a very targeted approach.  For many financial institutions, a targeted marketing strategy represents a significant departure from the traditional [...]

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Revisiting the 4 ‘P’s of Marketing

by bradywalen August 2, 2011

AdAge published a great article today authored by marketer Al Ries, Do You Have Everything Except a Marketing Strategy?  Communications Tactics Will Not Take You Far Enough.  The article begins with a question that all bank marketers and executives should be asking themselves, followed by some great insights from Ries: Who decides: 1) What products [...]

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2011 ABA Marketing Conference: Start With Marketing

by bradywalen August 1, 2011

The 2011 ABA Marketing Conference will take place from September 18th – 20th in Baltimore.  Conference organizers forwarded us this promotional video for the conference which emphasizes a couple themes that many in the industry have been talking about lately: reinvention and revitalization.  Similar to previous years, many of the topics included in this year’s [...]

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Personal Relationships and Social Sales

by bradywalen May 25, 2011

There’s been a lot of talk within the financial services industry about the ROI of social media efforts.  Let’s face it, social media ROI is difficult to measure; especially when bankers are constantly cautioned about using social media as a sales channel.  This intentional separation between social media and sales has many executives questioning the [...]

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Chart Your Next Step

by bradywalen May 19, 2011

This is encouraging and intriguing at the same time: This tweet comes from Carla Day, host of CU Chat Up, who attended this week’s Think conference.  And there’s a lot of good stuff packed in these 140 characters. First, it’s tough for all of us to admit that we don’t know what to do.  But [...]

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