This morning I learned that I made the list of semi-finalists for a spot on the program at The Financial Brand‘s 2014 Forum, scheduled for April 3-4, 2014. In a creative way to gauge audience interest, Jeffry Pilcher of the Financial Brand invited experts in bank and credit union marketing to submit speaking proposals for two open spots at next year’s conference. Out of 30 or so submitted, my proposed session entitled Guerrilla Marketing: Creating Buzz on a Budget was one of five selected as a semi-finalist. Now readers of the Financial Brand get to vote (until November 5th) for the final two speakers.
I’m excited to be included, and humbled to be among a short list of amazing presenters: Matt Davis, Co-Founder of 6th Story; Tony Quin, CEO of IQ; Ben Pankonin, CEO/Founder of Social Assurance; and Vanessa Foster, Director of Marketing for Sunova Credit Union. Great company to keep!
Regardless of who is chosen, the real winners are those planning to attend The Forum. Jeffry has designed this conference to give attendees practical, actionable advice, showing financial marketers how to tackle the big branding, marketing and advertising problems they face today — candid, direct, honest and focused on results. I hope to be a part of it. Vote here today.